The aesthetic for the shoe store is clean and understated. The location is Národní třída, one of the busiest streets in the city both day and night. The store is organized so that the colourful giant posters attract the pedestrians into the elegant white light space.  The space is very long and very narrow  with shelves on only one side and stairs leading to the upper floor. The double height part of the store  allows the space to feel more open.

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